About Us 

Premier Baby is a independent Nursery Store situated in Staffordshire only 3 miles from M6 junction 15. We are a family business entering our 25th Year in the trade and together with our long serving members of staff we're here to help, advise and make shopping for your little one extra exciting ! 

We stocks all the major brands within the Nursery Industry covering Prams, Pushchairs, Carseats, Furniture, Bedding and Acc's to match ! 

Recently we have expanded our store and had a full refurbishment allowing us to have 30+ Pram / Travel Systems, a varied range of carseats and a room dedictaed to Furniture, Cotbeds and bedding. Dealing with all major brands on the market, not selling based on price, but, on quality products to fit everyones budget, and being competative at the same time.


At Premier Baby we focus very much on offering a personal selling service, guiding you to the best products to fit your lifestyle regardless of fashion or price. Whether your a muddy trail and hiking boots couple, or a shopping center and heels girl, with our range we can point you in the right direction to making the right choice.


We stock Bugaboo, iCandy, Joolz, Egg, Silver Cross, Babystyle, Mamas & Papas, Britax, Quninny, Maxi Cosi, Jane, Joie, Nuna, Little House, East Coast, Izzi Wot Not, Clare De Lune and many more. 


For regular updates, competions and offers please like us on Facebook.


Or call us on 01782 717513